The result of a study into the Paris Metro system; Metro Sans is a Grotesk typeface with personality. It bridges the gap between the stern terminals of a Swiss Neo-Grotesk, and the smooth curves of a modern day Geo-Grotesk.
This identity is for an employment screening company in the US. The client wanted a simple and iconic brandmark that came across corporate and trustworthy.
The brief set by Squarespace was to make a portfolio template for young creatives. My entry is inspired by local Art Gallery - The Wilson.
The logotype is based on the ecology of the forest. The fir tree makes up the veins within the beech leaf, showing the species in the West Dean parish.